Thinking
Behind the language of heritage and craftsmanship lies a quieter phenomenon: myth-making. Over time, the founders of luxury houses are elevated from designers and entrepreneurs into enduring legends of the brand. The luxury industry likes to speak about craft. The vocabulary is familiar: ateliers, heritage, savoir-faire, tradition. These words create
Thinking
As artificial intelligence embeds itself within luxury’s operational and strategic infrastructure, optimisation becomes standardised — and differentiation migrates from execution to meaning. Luxury is entering an era defined not by scarcity of production, but by abundance of capability. Artificial intelligence (AI) has moved beyond experimental deployment and into infrastructural integration
Thinking
As global luxury expands, its centre of gravity is moving eastward faster than its intellectual foundations are adapting. Growth in the Middle East and Southeast Asia is no longer peripheral to the luxury sector; it is increasingly central to its commercial momentum. Yet the conceptual frameworks used to interpret luxury—
Thinking
Saks Fifth Avenue’s bankruptcy exposes the financial fault lines beneath prestige retail — and why demand was never the problem. Not a loss of desire, but a liquidity crisis In January 2026, Saks Global filed for Chapter 11 bankruptcy protection in the United States. The filing followed months of mounting
Thinking
The story that younger consumers are abandoning luxury has become the industry’s most convenient explanation for a more uncomfortable reality: luxury is being evaluated by new rules. When a category slows, the temptation is to blame a generation. When logos soften, when brand loyalty looks volatile, when resale grows,
Thinking
The disappearance of touch may be altering luxury in ways that are less obvious — and more enduring — than expected. Luxury once relied on the body. Weight, texture, resistance, scent — these were not embellishments so much as signals. To encounter luxury was often to feel it assert itself through material presence,